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Practical knowledge about gold

Why is gold so valuable?
Gold is rare, chemically stable and has been prized for thousands of years — as jewellery, a store of value and a means of payment. Its limited availability, wide global acceptance and versatile uses in technology and industry secure its enduring value.
Is there a difference between bullion and collector coins?
Bullion coins are minted in large quantities, have a fixed fine-gold content and track the current gold price. Collector coins are often limited, elaborately designed and can carry additional collector value.
Gold alloys explained: 24k, 18k, 14k — what do they mean?
The karat number indicates the fine-gold content: 24k is almost pure gold (999/1000), 18k contains 75% gold, and 14k around 58%. Alloys with silver or copper make the metal harder and change its colour and possible uses.
What is the difference between minted and cast bars?
Minted bars are stamped from rolled gold sheet and have a precise shape and fine surface finish. Cast bars are made by pouring molten gold into moulds, giving them a slightly irregular, traditional look.
How safe is storing gold at home?
A sturdy safe and discreet storage are essential. Even so, banks and specialised precious-metals vaults usually offer better protection against burglary or fire, and make an insured resale easier if the need arises.
Why is investment gold generally exempt from VAT?
For gold to qualify as VAT-exempt, certain criteria must be met: a purity of at least 995/1000, a standard tradeable form (such as bars or coins), and a few further rules. Because gold serves as a store of value rather than a consumer product, a sales tax would distort its use as an investment. It is therefore treated as a VAT-exempt investment (like securities or currencies), not as a consumer good.
What denominations do gold bars and coins come in?
Bars range from 0.5 g up to 1 kg or more. Bullion coins usually start at 1/20 oz and go up to 1 oz or several ounces. This variety allows investment to suit any budget and makes partial selling easier later on.
Certificates & security features of gold bars
A serial number, manufacturer's stamp, fineness and weight verify authenticity. Many bars are supplied in sealed blister cards that serve as a certificate. Modern mintings include extra features such as micro-engravings or holograms.

A timeless value

 

In ancient Rome, one ounce of gold (about 31 grams) would buy a finely made tunic and a pair of good sandals — the fitting attire of a respected citizen. Fast-forward 2,000 years to today: one ounce of gold is still enough to afford a tailored suit and a pair of high-quality leather shoes — the modern equivalent of the same standard of living.

Although currencies, empires and technologies have changed, one thing has stayed constant: the purchasing power of gold. This shows that gold has preserved its intrinsic value across millennia — not because it pays interest, but because it embodies trust and permanence.

Gold bars & gold coins –
which investment form suits you?

Gold bars

  • Well suited to larger amounts thanks to a lower price per gram
  • Available in a wide range of sizes
  • High purity (usually 999.9/1000 fine gold)
  • Certified to international standards
  • Less "emotional value" than coins, but a clear focus on material value
  • Space-saving storage for larger holdings

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Gold coins Krugerrand, Britannia and Maple Leaf – classic bullion coins in fine gold.

Gold coins

  • Ideal for smaller amounts and flexible investment strategies
  • Recognised worldwide and easy to trade
  • Often equipped with security features such as reeded edges or micro-engraving
  • High recognition value thanks to established motifs
  • Combine material value with frequent collector appeal
  • Tradition and history make many coins especially trustworthy

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Discover the new vintages

Krugerrand
The South African Krugerrand has been minted since 1967 and remains one of the world's best-known bullion coins. Its characteristic reddish tone and global acceptance make it a classic among gold coins.
Vienna Philharmonic
Since 1989 the Austrian Mint has produced the "Vienna Philharmonic" on behalf of the Republic of Austria. Named after the famous orchestra, it is one of the best-selling bullion coins in the world and enjoys the highest international standing.
A typical Canadian landscape with mountains, lakes and forests
Maple Leaf
The Maple Leaf features Canada's national symbol — the sugar maple leaf. For decades the obverse showed Queen Elizabeth II; since her passing the coin bears the portrait of King Charles III and remains a symbol of Canadian minting craft.
 

Sell gold & jewellery

Whether bars, coins or jewellery, with L.A.A.P you can sell your gold directly at a branch or conveniently send it in by post. Our experts value it transparently and pay you the current buy-back price without delay.

A place for your valuables

With a L.A.A.P safe deposit box you keep gold, jewellery or important documents secure, discreet and accessible at all times. Our range of box sizes offers the right solution for your needs.